May 2024
Vol 21 No 5

Current Issue » Cover Page Cover Story Harry & Rosemary Wong Columns Articles Features
Back Issues


Effective Teaching
by Harry & Rosemary Wong
Special to the Gazette
October 2012

The Lasting Impact of Instructional Coaching

     Questions All Teachers Want Answered
question mark1.  How do I solve the pencil problem?
2.  When can students put trash in the waste basket?
3.  Do I return the test after the Do Now or at the end of the period?
4.  Do I teach procedures first or do I do an ice breaker?
5.  Do I integrate technology in my lessons?
6.  Can students start class without me?

David Ginsburg is a coach and he can answer these questions and more for you.  He can give you personal help just as you can get help from an executive coach, an athletic coach, a career coach, a personal coach, a fitness coach, or an acting coach.

If you need help, a coach can help you.  In education there are a variety of coaches: literacy coaches, math coaches, academic coaches, instructional coaches, and principal coaches.

David Ginsburg is an instructional coach.


David GinsburgAlthough this article is about the coach, David Ginsburg, it is more about the word that describes what type of coach he is—an instructional coach.  How teachers instruct will determine how well and how much students learn.

Instruction is defined by Robert Marzano as, “It is what gets taught.”  And Mike Schmoker says, “Lay out a sound set of standards and then actually teach these standards and there will be an immense increase in levels of achievement almost immediately.”

Cause-Effect Coaching

David uses a “cause-effect coaching” method.  He shows teachers what they are doing or are not doing (the cause) and how it is related to what the students are learning or not learning (the effect).

The purpose is to show the teacher that the students may not be the cause of why the students are not learning.  You’ve heard this more than once:


“But you don’t understand the culture these kids come from.”  The child’s culture is to blame for the student’s poor performance.
“This poor child was born into poverty.”  The child’s environment will prevent the child from ever succeeding and being successful.

True, many kids come from a poverty-stricken and dysfunctional family, but that is not something a teacher can change or do anything about.  What’s important and relevant is what cause a teacher can create to produce learning.

The cause-effect concept was shown in the original work on classroom management by Jacob Kounin.  He summarized his research from observing teachers and classrooms and concluded that it was “the behavior of the teacher and not the behavior of the students that resulted in student learning.”

David says, “School leaders and teachers must always examine how their actions or inactions may be creating barriers or creating enhancements to learning.”

It’s what a teacher does that affects student learning and that is what David coaches.  David says, “My work is practical.  What matters most is what happens in the classroom.  I show them how they can be effective and successful and that is what my coaching is all about.”

David's websiteDavid does his coaching on-site, mostly in the Philadelphia area schools, but also via the web.  He is a former business executive who spent 18 years in urban schools as a teacher and administrator before moving into coaching.

David is happy to help others with the practical information and coaching tips he shares on his website.

The Purpose of Coaching

The purpose of coaching is to help teachers enhance their classroom management and instructional skills so they can get better student learning results.  You may have watched the summer Olympics.  Every athlete had one or more coaches in the stands or on the field.  Their job was to help the athlete reach or even exceed the athlete’s potential.  While watching the event you may have seen the Olympic record and the world record posted in the corner of the screen and as the event progressed it was exciting to see if the contenders could exceed one or both of the records.

The purpose of coaching is to help people exceed their potential.  Coaching is focused on improving student results.  Coaching is practical and can be implemented immediately.

When coaching is added to the staff development process,
about 95 percent of the teachers
implemented the new skill in their classroom.

  ~ Jim Knight  

Next to the principal,
coaches are the most crucial change agents in a school.

  ~ Michael Fullan and Jim Knight  

Do not confuse coaching with mentoring as there is a major difference between the two. Mentoring is often no more than a “buddy system” with an experienced teacher who may not have been trained nor given any school or district set of goals.  Little if any research can be found that validates the use of a mentor to build teacher potential.

Mike Schmoker has found, “So called ‘mentors’ are everywhere these days, but they aren’t often given release time or a clear, compelling charge.  Research has not been found that supports the systematic formation of effective teachers solely through the use of mentors, especially mentors who show up after school begins and may not have been trained, compensated, or given direction or goals to attain.”

Read more on the lack of research to support mentoring.

The Lasting Impact of Instructional Coaching

Emily McGinley and David GinsburgEmily McGinley was a first year, second grade teacher in Philadelphia when she said to her instructional coach, David, “I feel like I’m a horrible teacher.  I’m so overwhelmed.”

David replied, “Well, let’s work together to un-overwhelm you.”

Thus began their first coaching conference where, as is customary when he coaches teachers, David’s feedback for Emily fell into two categories:


Effective Practices:  Identifying and reinforcing what she was already doing well
Enhancements:  Identifying ways to build on her current effective practices

David helped Emily identify her current effective practices.  Rather than pointing out what is wrong, David sets a positive tone for the coaching process by finding a practice that will help restore hope and confidence for struggling teachers.  Instead of telling a teacher what they need to do to improve, inferring an implication, or even accusing of wrongness, he finds something they are already doing well to use as the first step toward enhancing their overall performance.

David is specific in his word choice.  Notice he says, “enhance” rather than “improve.”  We do not like to be told we need to improve, but we will do things to enhance ourselves—which is why we like to exercise, seek additional education, and treat ourselves to spa treatments.

David finds that teachers are often unaware that they are inconsistent with what they are doing. Helping teachers be more consistent will enhance effectiveness.

For instance, David noticed Emily was responding inconsistently when students were off task. Sometimes she called out to students from across the room:  “No talking, Anthony.  You should be working.”

Other times she approached students at their desks to find out why they were off task and how she could help them.  It was an immediate aha moment for Emily when David shared his observations with her.  David noticed that students were much more cooperative when she used an up close and personal troubleshooting approach than when, in her words, she “barked at them from across the room.”

Ideally, of course, students wouldn’t be off task in the first place, which became the goal of David’s future coaching sessions with Emily.  He began by helping Emily see cause-effect relationships between her actions (or inactions) and students’ reactions, including several related to communication.  She was, for example, using negative language that elicited resistance from students rather than cooperation.  Although Emily knew what she expected of students, she failed to teach, rehearse, and reinforce the appropriate procedures.  (To see how to teach, rehearse, and reinforce a procedure, please read pages 175–180 in The First Days of School.)

Here are a few cause-effect connections David helped Emily see.  During her coaching sessions they agreed on possible solutions:

Teacher Actions
Student Reactions
Emily provided directions orally only and passed out materials before assessing whether students understood the directions. Students played with materials and did not begin the activity until the teacher restated directions to them at their seats. Provide directions visually in addition to orally; assess students' understanding of directions before passing out materials.
Emily spent extended time assisting a few students without ever assessing or assisting other students. Some students raised their hands for several minutes, while others socialized. Assign students to collaborative groups with the expectation that they ask each other for help before asking the teacher for help.
Emily failed to let students know what to do if they finished the activity early. Students who finished early disrupted those who were still working on the activity. Include in directions for each activity a constructive activity for students to move on to after they finish the first activity.

After eight coaching sessions, Emily had implemented the above ideas as well as several others she and David discussed.  And the effect was profound.  David’s final visit to Emily’s classroom began with her giving directions for a math activity orally and visually using the interactive whiteboard.  She then confirmed students understood those directions before instructing them to obtain materials and begin the activity.  And from start to finish, every student was engaged, including a girl who, after completing the activity, was reading a book on the rug in the back of the room—perfectly acceptable in accordance with Emily’s new “Early Finisher” procedure.

Most memorable for David was when a boy called him over for help.  “I’d like to help, but doesn’t Ms. McGinley want you to ask your classmates for help when you’re stuck?” asked David.  “Yes, but I already asked three before me,” the boy replied, a reference to Emily’s new expectation that students ask three classmates for help before asking her.

Clearly Emily McGinley was no longer the only one who knew what she expected of students.
The students know what to do, when to do it, and how to do it.

This is because students can only be responsible when they know
what procedures they are to be responsible to.

Less than two months after considering herself a horrible teacher, Emily was on her way to becoming an effective one.  Best of all, the impact of coaching lasted for Emily, as she acknowledged two years later:

“David helped me see cause and effect situations that were hindering my potential as a teacher.  He taught me to connect with students daily and troubleshoot calmly when an issue arises.  I still reflect on and use the approaches he taught me and continue to grow as a teacher and leader in my school.  As grade group facilitator, I now assist other teachers who are struggling like I was two years ago.  I will be forever grateful for David Ginsburg’s coaching.”

Content-Focused Coaching

“I’m stale, and I’m boring the kids to tears,” said Bill Buchanan who was in his 19th year as a math teacher in Chicago.  Incredibly, he had received a superior teacher rating each of the previous 18 years.  Yet, Bill knew he could and must do even better for his students, so he reached out to David.

As with Emily, David’s support for Bill focused on reinforcing and enhancing what he was already doing well.  But whereas the focus in Emily’s case was classroom management and general instructional strategies, for Bill it was math curriculum and instruction.  In particular, he and David set three goals:



Improving students’ conceptual understanding of math
Delivering content in more interactive, learner-centered ways than traditional lecture
Developing students’ higher order thinking skills

David’s work with Bill around math content involved identifying and troubleshooting common student misconceptions and developing activities that allowed students to derive and apply definitions, properties, and formulas rather than memorize them.  To make lessons more interactive, they used technology, devised questions to pull information from students rather than give it to them, and moved students from rows into collaborative groups.  And they achieved the third goal, higher order thinking, through many of the same ways they achieved the other goals, and through enrichment activities such as math games and puzzles.

David used a technique called “content-focused coaching.  In content-focused coaching a coach and a teacher zero in on the daily task of planning, teaching, and reflecting on lessons by addressing standards, curriculum, lesson design, and assessment.  Content-focused coaching is related to apprenticeship, in which an apprentice is observed while carrying out a task and the master craftsman offers hints, provides support, gives feedback, models, gives reminders, and poses new tasks aimed at bettering performance.

Content-focused coaching is focused on the content students are to learn; whereas, mentoring is often focused on “reflective conversations.”

Additional information on “content-focused coaching” is available on the Internet or in the book Content-Focused Coaching:  Transforming Mathematics Lessons by Lucy West and Fritz C. Staub.

Although the objectives of David’s coaching for veteran teachers like Bill may be different than it is for new teachers like Emily, the impact is the same as shared by Bill:

“David Ginsburg helped me understand the urban learners I worked with and inspired me to consider innovative strategies to raise achievement among a historically low-performing population.  Now that I am an instructional coach, I frequently draw on the successful practice modeled by David.”

Substance and Style

The success of how David coaches can be divided into two areas:  substance and style.

“Teachers make countless decisions each day that affect children academically, socially, and emotionally,” says David.  “This is why coaches must observe classrooms through the lenses of students.  If students aren’t learning to their potential, why are they falling short?  Is it lack of clarity around procedures?  Is it confusion about the content?  It’s not enough to tell teachers that students are confused or disruptive, since they can usually see this for themselves.  Coaches must help them see why students are confused or disruptive.”

Most importantly, coaches must help teachers find solutions.  That’s substance.

“In short, instructional coaches must provide teachers meaningful feedback in a respectful, constructive way,” David Ginsburg says.  “And when they do, the impact on teaching and learning is large and lasting.”

The manner in which coaches help teachers find solutions is style.  David helps teachers enhance their current successful practices.

Watch this video and see David’s substance and style.

If you want to contact David, email him at

Coaching as a Journey

This is not the first article on coaching we’ve written for  These are some of the past columns:

Coaching Teachers to Be Effective Instructors

Coaches Are More Effective Than Mentors

Importance of Academic Coaches

All of these articles featured coaches who enhanced the teaching performance of others.  With their skills, talents, dedication, and patience, coaches are able to provide hope, launch renewal, and open vaults of dreams locked away deep in the hearts of teachers.

David took Emily on a journey from a horrible teacher to one who now helps other struggling teachers.  David took Bill on a journey from a stale, superior teacher to one who later helped others as an instructional coach.

Coaches are not just for educators new to the profession; coaches are life companions who can guide and direct and help you reach your fullest potential in helping children.  They leave indelible marks on the professional practice of those they serve.

In his many years of coaching practice, David has built a super highway for teachers to excel and students to achieve.  It’s David's ability to truly help in a professional manner that nets him positive results.  This same concept can be practiced by you in the classroom.


Are you focusing on the positive that students do?
Do you encourage students to excel with caring steps of support?

You are a teacher.  But, be a coach and show all students the road to unlimited potential.





For a printable version of this article click here.

About Effective Teaching...

Harry and Rosemary Wong have been writing columns for Teachers.Net for over 13 years and the columns all have a distinctive style. They write about effective teachers, administrators, schools, and school districts featuring techniques that are immediately replicable and at no cost. More importantly, they work to enhance student learning. An archive of past articles can be found at the end of every column, with an abstract of all articles at the end of the most recent June column.

For over 30 years, helping teachers become effective has been the passion of the Wongs. Writing for Teachers.Net is just one of the many ways they reach out to educators with their ideas on how effective teachers improve student learning.

About Harry & Rosemary Wong...

Harry and Rosemary WongHarry and Rosemary Wong are teachers.  Harry is a native of San Francisco and taught middle school and high school science.  Rosemary is a native of New Orleans and taught K-8, including working as the school media coordinator and student activity director.

Harry Wong has been awarded the Horace Mann Outstanding Educator Award, the National Teachers Hall of Fame Lifetime Achievement Award, the Science Teacher Achievement Recognition Award, the Outstanding Biology Teacher Award, and the Valley Forge Teacher's Medal.  He was selected as one of the most admired people in education by the readers of Instructor magazine.  Rosemary was chosen as one of California's first mentor teachers and has been awarded the Silicon Valley Distinguished Woman of the Year Award.  She was also honored as a Distinguished Alumnus from her alma maters, Southeastern Louisiana University and Louisiana State University.

Harry and Rosemary have been awarded the Upton Sinclair Award and were nominated for the Brock International Prize in Education. They have built and sustain a school in the jungles of Cambodia.

The Wongs are the most sought after speakers in education today, booked two years into the future. Their presentations are practical, offering a common sense, user-friendly, and no-cost approach to managing a classroom for high-level student success. Over a million teachers worldwide have heard their message. In spite of their heavily booked schedule, Harry and Rosemary have agreed to write this monthly column so that more people can hear their message.

How They Develop Effective Teachers...

Harry and Rosemary Wong are committed to developing effective teachers, one teacher at a time.
To do this, they have formed their own publishing company, of which Rosemary is the CEO.

THE Classroom Management Book is what everyone has been waiting for. It is an exhaustive extension of Unit C on classroom management in The First Days of School.


  • Turn chaos into student achievement
  • Reduce behavior issues; increase learning
  • Step-by-step plans to a well-managed classroom
  • 50 procedures in detail
  • 40 QR codes with additional resources
  • 320 pages in full color
  • Complete first days of school plans
  • Suitable for all grades, all subjects, all teachers
  • Costs no money to implement

How to Be an Effective and Successful Teacheris an audio CD set that was recorded live before 800 teachers in St. Louis.  Listen as they walk you through classrooms that hum with learning and share how you can replicate the same success in your classroom.  In 2 hours and 40 minutes, Harry and Rosemary can transform you into a very effective and successful teacher at no cost!

This presentation has transformed the lives and teaching success of hundreds of thousands of teachers.
Learn how to


  • Begin the school year with a plan
  • Start class immediately
  • Have a well-organized and structured classroom
  • Reduce discipline problems
  • Have students who are engaged and working
  • Teach procedures and responsibility
  • Maximize classroom instructional time
  • Use lesson objectives so students know what they are to learn
  • Use rubrics to assess for student learning
  • Deal with at-risk students
  • Improve student learning and achievement


The Wongs have written The First Days of School, the best-selling book ever in education. Over 3.8 million copies have been sold. It is used in 120 countries, 2,114 colleges, and most every new teacher induction program. The fourth edition has been translated into five foreign languages and includes:

  1. An additional chapter on procedures
  2. A new chapter on assessment with rubrics.
  3. A new chapter on Professional Learning Teams
  4. A new chapter for administrators on implementation 
  5. Additional information in Going Beyond Folders
  6. A new DVD, Using THE FIRST DAYS OF SCHOOL, presented by Chelonnda Seroyer
TET The Wongs have also produced the DVD series, The Effective Teacher, winner of the Telly Award for the best educational video of the past twenty years and awarded the 1st place Gold Award in the International Film and Video Festival.

They also have a successful eLearning course, Classroom Management with Harry and Rosemary Wong.  The course can be taken in private at the learner's convenience.  The outcome of the course is a 2 inch binder with a personalized Classroom Management Action Plan.

This Action Plan is similar to the organized and structured plan used by all effective teachers.  Details for the classroom management course can be seen at

You can hear Harry Wong LIVE on a set of CDs, called
How to Improve Student Achievement
, recorded at one
of his many presentations.  He invites you to steal from him the secrets of effective teaching for all grade levels.
Never Cease to Learn has the power to transform your
attitude and your life.  In this DVD, Harry shares his journey on the road to success and tells listeners how to become the educators they were meant to be.

When the books, video series, CD, DVD, and eLearning course are used together, they form the most effective professional development training tool for producing effective teachers. Staff developers and administrators who would like to know how to implement the aforementioned book, video series, and CD are encouraged to consult the book, New Teacher Induction:  How to Train, Support, and Retain New Teachers.  Information about these products can be found by visiting the publisher's website at

Helping you produce effective teachers is our passion.

Harry & Rosemary Wong Columns on Teachers.Net...
Related Resources & Discussions on Teachers.Net...

  Site Map: Home Search Teaching Jobs Classifieds Lesson Plans Contacts PR Advertise
  © 1996 - 2013. All Rights Reserved. Please review our Terms of Use, Mission Statement, and Privacy Policy.
# 50807
EST Preview