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In Focus...
The White House National Youth Anti-Drug Media Campaign

From: Serge Dering
National Youth Anti-Drug Media Campaign

As part of a national preventative effort targeting teen drug use, the White House's Office of National Drug Control Policy, through the National Youth Anti-Drug Media Campaign, has developed www.teachersguide.org. This web site includes new standards-based activities for teachers to use in incorporating drug prevention messages into the classroom.

New features of TeachersGuide.org include:

  • Free access to standards-based, interdisciplinary classroom exercises. These activities complement existing curricula and were created by a panel of educators and drug prevention experts. Included are eight diverse subject areas, such as: social studies, math and language arts.

  • An up-to-date list of government and organizational drug prevention/assistance programs.

  • A "Teacher to Teacher" feedback feature for educators to tell how the activities have worked in their classrooms, share experiences and offer additional tips, resources and comments relevant to the TeacherGuide.org site.

    • The most recent National Parents' Resource Institute for Drug Education, Inc. (PRIDE) Survey, which was released last week, shows that youth drug use has decreased substantially. Much of this decline is due to the proactive approach educators have taken to keep kids away from drugs. According to the survey, students who said their teachers warn them "a lot" about drugs reported lower drug use than students who said their teachers never do so (15 percent compared to 32 percent, respectively).

    In recognition of the educator's role in combating youth substance abuse, we hope you will review www.teachersguide.org and inform your colleagues of this valuable resource.

    Serge Dering
    National Youth Anti-Drug Media Campaign Fleishman-Hillard
    1615 L Street, NW
    Suite 1000
    Washington, DC 20036
    202.828.2201
    derings@fleishman.com

     

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